"It's not about ideas. It's about making ideas happen"
Education
Advanced Management Programme (IESE).
M.A. in Marketing Management (ESADE).
BSc. in Mechanical Engineering (EUITIB).
Professional experience
Director of Global Marketing and Product Strategy, SEAT.
Director-Chief Administrator of the Commercial Subsidiaries, SEAT.
Director of Sales, Fleet Business and Used Cars, Audi Spain.
Director of Marketing and CSR, Audi Spain.
Director of Global Marketing-Communication, Audi AG (Germany).
Director of Marketing, Hyundai Spain.
President of the Automotive & Mobility Club, ESADE Alumni.
Professional skills
Strategy and marketing plans.
Brand management.
Development and launch of products/services.
Omnichannel communication.
Sales strategy and promotional campaigns.
CRM and lead management.
Management of commercial networks.
Sales processes and customer journey.
Customer experience.
Shared and multimodal mobility.
Innovation and continuous improvement.
Digital transformation.